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Q&A: Jennifer Day on the new Endsleigh website

Insurance firm Endsleigh recently launched a completely new website, aiming to attract and service more customers online. This is part of a wider decision which involved the closure of its branches.

I've been talking to Jennifer Day, Online Sales Performance Manager at Endsleigh, about the company's online strategy, keeping insurance applications usable, and its approach to mutlichannel marketing...

What was the reason for the redesign of the Endsleigh website? What are the major changes you have made?

Following a strategic review of the business it was clear that Endsleighs customers were opting for electronic engagement over offline or the telephone. As a consequence Endsleigh made the decision to close our entire branch structure and realign our resources and energy towards creating an exceptional experience for customers online.

Cont...

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