The recession and weak ad market have led many well regarded businesses to ask their customers to reach into their pockets and pay a little (or more) money to their cause. But guilting users into opening their wallets is not a long term fix. Latest News
Guilting customers to pay is not a sustainable business model
The recession and weak ad market have led many well regarded businesses to ask their customers to reach into their pockets and pay a little (or more) money to their cause. But guilting users into opening their wallets is not a long term fix.
This week, Ars Technica CEO Ken Fisher conducted an experiment with ad blocking software, in efforts to get readers to start interacting with the ads on his site. My colleague Patricio Robles has written about the mixed reaction to Ars Technica's plea. But now it turns out that Fisher's efforts have helped the site's bottom line.
According to NeimanLabs, "Ars Technicas 'experiment' with ad-blocking readers built on its communitys affection for the site." According to data from IP addresses, "25,000 users whitelisted the sitein a 24-hour period evidence that the goodwill the site has built upwith its audience could be converted into user acts of generosity." In addition, 200 users signed up for Ars premium accounts at a cost of $50 annually or $30 for six months.
Ars' premium accounts offer additional features, like ad-free viewing, printable PDFs and special access to community sections. But many people aren't paying Ars Technica for those features. As NeimanLabs writes:
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